More than 3,000 people signed up for the initial round of the first annual IT Girl Contest contest, but after narrowing down the entrants to the top 20, the winners have been announced. Three finalists made the grade as IT Girls: Millie Truong, Nabela Noor and Loey Lane.
 
“These three women truly inspire the IT Cosmetics team,” said IT CEO and co-founder Jamie Kern Lima. “They are brave and real and share the IT mission to make every woman look and feel her most beautiful.” The winners will each receive $5,000 and be invited to New York to collaborate on a new product innovation with Lima and the IT team.
 
The contest, conceptualized and sponsored by IT Cosmetics and powered by Grapevine, officially kicked off in May 2015. More than 3,000 people signed up to learn more about the contest and approximately 650 videos were submitted for Round 1, which had a theme of “Your Most Beautiful You.” IT Cosmetics works with plastic surgeons, to create innovative, game changing products that when in the hands of real women everywhere become life changing products. Women shared powerful messages about self-esteem, inner beauty and the way makeup can give you more confidence in their videos, truly embodying the ideals of IT Cosmetics. Twenty finalists were selected to move on to Round 2 and create a video that showcased—and solved—common beauty problems. Those finalists were then narrowed down to the three winners based on overall message and educational value. Collectively, the IT Girl Contest videos received hundreds of thousands of views, generated more than 35 million social media impressions and inspired countless women and men to embrace their real beauty.  
 
“It was a thrill to see our products be given such life by these talented beauty content creators,” said Lima. “We’re honored to see so many new IT girls get involved.  We attribute our growth to all of our IT girls getting life changing results and then spreading the word!”
 
To learn more about the IT Girl® Contest, please visit http://www.itcosmetics.com/itgirlcontest.
 
 
Read Beauty Packaging’s Exclusive Interview with Jamie Kern Lima.

For a story on Jamie Kern Lima’s latest recognition, click here.